Documentation Index
Fetch the complete documentation index at: https://docs.kaanha.ai/llms.txt
Use this file to discover all available pages before exploring further.
Analytics & Reports
Kaanha AI provides comprehensive analytics across messaging, agent performance, revenue attribution, and customer satisfaction.
Message Analytics
Go to Analytics for an overview of your messaging activity.
Metrics
| Metric | Description |
|---|
| Messages Sent | Total outbound messages in the period |
| Messages Received | Total inbound messages |
| Delivery Rate | % of sent messages confirmed delivered |
| Read Rate | % of delivered messages opened |
| Response Rate | % of conversations that received a reply |
Date Range
Use the From / To date pickers to customize the analysis period. Defaults to the last 30 days.
Hourly Distribution
The Read Rate by Hour chart shows which hours have the highest engagement — useful for scheduling broadcasts.
Go to Analytics → Agent Performance for per-agent metrics:
| Metric | Description |
|---|
| Total Conversations | Assigned to this agent in the period |
| Resolved | Conversations closed by this agent |
| Avg First Response | Time from assignment to first reply (minutes) |
| Avg Resolution Time | Time from open to resolved (hours) |
| CSAT Score | Average customer satisfaction (1-5 scale) |
SLA Compliance
A stat card on the Analytics page shows:
- Compliance Rate: % of conversations where first response was within your SLA target
- Avg First Response: Average first response time across all conversations
Configure SLA targets at Settings → SLA.
CSAT (Customer Satisfaction)
After each resolved conversation, Kaanha AI sends an automated 1-5 rating request.
Analytics page shows:
- Average CSAT score
- Score distribution (% each rating)
- CSAT score = % of ratings that are 4 or 5
Per-agent CSAT is shown in the Agent Performance table.
Revenue Attribution
Go to Analytics → Revenue to track WhatsApp-driven revenue:
| Metric | Description |
|---|
| Attributed Revenue | Total payments completed from WhatsApp contacts |
| Pending Revenue | Payment links created but not yet paid |
| Conversion Rate | % of payment links that were paid |
| Revenue by Day | Daily bar chart of completed payments |
CTWA (Click-to-WhatsApp Ad Attribution)
Go to Analytics → CTWA to see which ads are driving WhatsApp conversations:
| Column | Description |
|---|
| Source | Ad platform (Meta, Google, etc.) |
| Headline | Ad headline text |
| New Contacts | Contacts acquired through this ad |
| Conversations | Conversations started from this ad |
referral field in WhatsApp webhook events.
CSV Export
Export raw data for external analysis:
- Go to Analytics → Export
- Select data type: Messages or Contacts
- Choose date range
- Download CSV
Admin Analytics (Super Admin)
Platform-wide analytics at /admin/analytics:
| Section | Data |
|---|
| Message Volume | Daily messages across all organizations |
| Top Organizations | Ranked by message volume |
| AI Usage | Token consumption by org |
| Channel Breakdown | WhatsApp vs SMS vs Slack |
| CSAT Summary | Platform-wide satisfaction scores |
