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Analytics & Reports

Kaanha AI provides comprehensive analytics across messaging, agent performance, revenue attribution, and customer satisfaction.

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Message Analytics

Go to Analytics for an overview of your messaging activity.

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Metrics

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Date Range

Use the From / To date pickers to customize the analysis period. Defaults to the last 30 days.

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Hourly Distribution

The Read Rate by Hour chart shows which hours have the highest engagement — useful for scheduling broadcasts.

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Agent Performance

Go to Analytics → Agent Performance for per-agent metrics: Click column headers to sort. Filter by date range.

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SLA Compliance

A stat card on the Analytics page shows:
  • Compliance Rate: % of conversations where first response was within your SLA target
  • Avg First Response: Average first response time across all conversations
Configure SLA targets at Settings → SLA.

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CSAT (Customer Satisfaction)

After each resolved conversation, Kaanha AI sends an automated 1-5 rating request. CSAT ratings are collected and stored per conversation, but there is currently no dedicated CSAT dashboard on the org-level Analytics page — the aggregated score, distribution, and platform-wide summary are visible to super admins only, under Admin Analytics (see below). A per-org CSAT view is not yet available.

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Revenue Attribution

Go to Analytics → Revenue to track WhatsApp-driven revenue:

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Pipeline Forecast & Velocity

The Dashboard includes two deal-pipeline charts pulled from your CRM data:
  • Pipeline Forecast — projected pipeline value based on open deals, weighted by stage probability
  • Pipeline Velocity — how quickly deals move through your pipeline stages on average, so you can spot where deals are stalling

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CTWA (Click-to-WhatsApp Ad Attribution)

Go to Analytics → CTWA to see which ads are driving WhatsApp conversations: This data is captured automatically from the referral field in WhatsApp webhook events.

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CSV Export

Export raw data for external analysis:
  1. Go to Analytics → Export
  2. Select data type: Messages or Contacts
  3. Choose date range
  4. Download CSV

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Admin Analytics (Super Admin)

Platform-wide analytics at /admin/analytics: